Capital One: Auto Finance
Internal Marketing | Email & Direct Mail Marketing | Social Media Strategy | Dealership Display | B2C | B2B
Email and Direct Mail Marketing
Your personal emails and mail can feel very overwhelming with lots of reading, pictures, and color combinations. While continuing to study brand standards I revisited templates to find opportunities to balance space and content. I created new templates that were cleaner, brighter, and consisted of smarter files for my team, contractors, and printing vendors. The outcome received positive feedback from multiple departments and dealership partners, as well as led to increased open and click rates.
Reaching More People with Multi-Part Emails
Email design encompasses more than attractive creatives that convert to HTML. Multi-part emails are critical in the execution of a well-rounded marketing strategy. In collaboration with execution teams, design handoffs were adjusted to include multiple components for desktop and mobile, as well as plain-text.
Facebook Journey and Engagement
As the popularity for Facebook ads grew so did the demand for ROI. This led me to rethink how Capital One advertised to its potential customers. The creative team's goal was to balance work capacity, keep quality consistent, and have a better understanding of results. The line of business (LOB) goal is to increase applications, recapture site bounces, and decrease spending per application. I outlined customer engagement opportunities to brand messages, allowing Capital One to engage their customers at their touch point.
Display Ads
Dealership Partners
While building trust and awareness with customers interested in purchasing a car, Capital One also creates relationships with dealerships. Selected dealerships collaborate with the Auto Navigator and Pre-Approval teams to offer the right financing for customers. Special marketing assets and tools are offered to those dealership partners across the nation.
Corporate Internal Marketing
To celebrate the launch of the Capital One Auto Navigator tool, my team was asked to create a fun, informative, and engaging campaign for the Plano Campus. I made custom illustrations for hallway banners, TV screens, and online sources.
