NRS: Western Retailer
Branding & Identity | Print Design | Email Marketing | Digital Marketing | Illustration | Presentation | Concepts | Environmental Design | 3D Isometric Illustration | Mapping | Texture | B2C | B2B
These Boots Were Made for Branding
After 25 years, David's Western Store has grown and evolved into NRS (National Roper's Supply) and NRSworld.com. The growth led to what would become the largest western store in Texas.
While employed at NRS I led the push to update their brand and developed an identity system, taking an already established company back to their true message, "Your source for all things western.”
Finding the Right Brand Colors and Type
Bold and familiar, the NRS brand colors are a reflection of the company's community and physical space. The colors are also used to organize various design systems across the brand. The typeface was updated to be bold and clean, with just enough character and flexible enough to work well across large-printed displays down to small digital screens.
Connecting Deeper with the Customer
Refocusing on the original slogan and message I wanted to create impactful visuals that showcase the common values that NRS and their rodeo family share. The purpose was to expand the reach of "All Things Western” to communicate that NRS does not just promote great products or quality gear. NRS embraces motivation, determination, tradition, patriotism, and the American dream.
2015 Rollout
In addition to the brand’s identity system, my art direction resulted in a new website, social campaign, display advertising, merchandise and packaging, vendor advertising program, as well as printed and digital collateral.
NRS Warehouse and Retail Floor - Environmental Design
Brands are not just seen—they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. NRS would not only be a retail space, it would also simultaneously be the shipping warehouse for its large online customer market. I was challenged to design and present displays, signage & wayfinding systems, and interior & exterior architecture that would help NRS function in a variety of spaces.
3D Isometric Fixture, Product & Floor Concepts
Custom Shelving Units - Measurements & Texturing
Print, Email & Social Marketing Campaigns
