Waco's Wine and Food Festival is the largest fundraiser for the Humane Society of Central Texas (HSCT). This event alone raises almost 50% of the society's yearly funds for its community services, life-saving programs, and day-to-day shelter operations. Each year HSCT places every effort into this event that is a key supporter to their animal family.
After participating three years as a volunteer with HSCT, I partnered with the HSCT committee to create an identity and campaign to bring a fresh awareness to the event and cause.
The New Logo and Colors
The long-standing event has built up years of recognition. In the new logo included elements from activities and physical location of the event. These different elements are used as an identity system to work and play on a broader scale of applications and sizes. The Wine and Food Festival colors are a reflection of the fun, dynamic, and bright community event.
Raise Your Glasses and Paws
After the new event branding was rolled out, HSCT raised over 75% of their yearly funds. Standard ticket sales increased, VIP tickets sold, and there was increase of out-of-town attendees. This branding is still being used six years later.
